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What we've been up to over the last few months

Click 09

Martin says:

Coffee time at Click

Coffee time at Click

Darren, Chris, Jonathan and I attended Click 09 London last week. The event was organised by Creative Review and hosted at LBi’s offices in Brick Lane,  it brought together some of the leading digital, design and advertising agencies in the world to network, discuss best practice, and review the current trends in digital work with a special focus on how the future looks in this rapidly evolving and increasingly multi-media digital world we all live in.

It was fascinating to hear the likes of Nik Roope from Poke and James Hilton of AKQA talk in detail about their latest work, and how they see the sector shaping up. Several agencies are developing digital ‘products’ in close partnership with their clients, some good examples of this emerging new practice are the Eco:Drive project from Fiat developed by AKQA, see: http://www.fiat.com/ecodrive/

Nokia’s work with R/GA on their viNe application is also worth checking out at: http://vine.nokia.com/

In December we’re back in London attending ‘The Edge’- an event centered on the links between taking risks, creativity and success. Organised by the Design Business Association it should be great fun and we’ll report back in more detail soon.

The Combination of print and web?

David says:

This months Esquire magazine has augmented reality elements inserted into the pages effectively linking its print material with its online material. Meaning Esquire have found a way to make their print material more interactive and as a result of this means that the traffic to their site will no doubt increase!

The results of holding your augmented reality copy of Esquire up to your webcam.

Although Esquire are not the only people using this technology online, tobi.com are using a shopping system with augmented reality that allows you to virtually try on items of clothes and using social media allows you to get your friends feedback on items you like!

The future integration of print and web is actually quite interesting, you could hold a DVD case up to your webcam to reveal hidden content, promotional products for events to get hidden information or a catalogue to see what that sofa would like like in your living room. The latter has been suggested for the furniture giant IKEA in the document below, the 2009 Future Lions winning campaign.

2009 Future Lions winning campaign, “IKEA Augmented Reality”, by Gian Jonathan and Wai Wa of Nanyang Academy of Fine Arts

Spiral Inspiral Competition

Martin says:

Around six months ago we started searching for a spiral staircase to access the mezzanine in the studio, so when Emily’s dad mentioned that he just happened to be removing one from his office in London we jumped at the chance.

A splendid Victorian cast iron staircase soon arrived in a hundred pieces much like a giant airfix kit, we had it shot blasted and powder coated, then thanks to the expertise of our friends Mac and Dean it was carefully put back together -(without plans I should add!) and now looks very much at home.

We’ve built a perimeter wall around the mezzanine with shelving so ultimately we ‘ll have a sort of chill out area surrounded by books. We originally considered painting the walls white but then it occurred to me that we could do something a bit more interesting….

So here are my ideas- we’re planning to change the surface on a regular basis all being well, so if you have any bright ideas do let us know. The very best will go into a draw and the selected ones will win something lovely and see their ideas, er, on the wall!

Lego- I thought this might look playful and is inspired by James May’s exploits!

Cars- A wall of solid traffic, as above will no doubt require numerous trips to car boot sales.

Paul Smith Stripes- I’m a big fan of Paul’s stripes. So if he can do a mini, we can certainly do a wall..

Dazzle Camouflage- This amazing modernist painting style was used to disguise the direction and size of british ships during the 1st and 2nd World Wars, perhaps it would work here?

Fruity- as the name suggests, giant fruit stickers could look rather tasty.

Newspaper- Yonks ago I used to regularly visit  a Chinese Restaurant which had Chinese newspaper as wallpaper.

Let us know if  you have any ideas!

Google world alphabet

Jonathan says:

Google World Alphabet

Golden Year for Lynher Dairies

Richard says:

Our client Lynher Dairies Cheese Company, makers of the famous stinging nettle covered Yarg Cornish Cheese, have won an astounding eight gold medals over the last few months.

They won two gold medals at the British Cheese Awards, two at the World Cheese Awards, two at the Taste of the West Awards and two more at the Bath & West Show.

Yarg is a delicious semi-hard cheese, creamy under the edible stinging nettle rind and slightly crumbly in the core with a young, fresh, slightly tangy taste. Lynher Dairies also produces Wild Garlic Yarg which is covered in wild garlic leaves which impart a delicate garlic flavour quite unlike any other cheese. Their dairy in Ponsanooth, near Falmouth, now processes two million litres of milk a year, making just over 200 tonnes of cheese. The cheese is distributed nationally and to the US market on a weekly basis.

We wish Catherine, Ben and all their team many congratulations on their fantastic award winning success!

Catherine and Ben Mead from Lynher Dairies

Catherine and Ben Mead from Lynher Dairies

To find out more about Lynher Dairies, their full range of cheeses and to purchase their cheese online visit their website: www.lynherdairies.co.uk