Baroness Greenfield in full flow
Last week we attended ‘The Edge’ organised by the Design Business Association (DBA). The event looked at the links between risk, creativity and success, kicking off with a day of workshops at the RIBA building in Portland Place. Day two saw around 300 delegates gather at The Circus Space in Hoxton where we were entertained, provoked and stimulating by an eclectic list of speakers, such as Baroness Susan Greenfield of The Royal Institution who illuminated us on the links between creativity and intellect, Gary Low, Executive Chef at the Ivy not only fed us but also gave us his views about leadership and TV Producer Russ Malkin talked inspiringly about the links between risk and creativity.
Finally Rob Seymour from Seymour Powell wowed us all with his captivating talk, in which he extolled the virtue of watching people interact with objects and processes to learn how to improve things- It’s not what people say it’s what they do.
At the end of the day Deborah Dawton announced that the DBA would be working with 15 ‘bright sparks’ in 2010, and revealed that during the lunch break the various design ‘pioneers’ had identified several ‘high fliers’ who will now be invited to a series of exclusive masterclasses in 2010. Clearly I must have said something of merit to Erik Spiekermann because they called my name out! For more information about the DBA and The Edge visit the site below or Red Cube Marketing’s blog here.