ICE otherwise known as Inspired Cycle Engineering selected us last year to define their core values and create a new brand identity; this we did and had a lot of fun in the process.
One of the leading exponents of recumbent cycling, they asked us to rebrand the company so as to broaden its appeal as far as possible and reposition it at the forefront of the market.
We also designed a brand new website incorporating the rebrand and helping the company achieve its goals. The site was then built by the very talented team at Buzz .
The great news is that all our efforts and not least their investment in design has paid off handsomely, as Ben Rotheray from ICE explains:
“Good design is a good investment; our new branding and website have helped us double our sales. Nixon’s clear methodology helped us develop a great brand look and feel which all the team bought into. Our rebranding project has supported our new product positioning which has helped us to grow the business and drive incremental revenue.”