Thanks to the team at Heligan for making this project so fun. Special thanks to Sarah de Courcy for sending us this quote (which made us blush a little):

“We are absolutely delighted with our brand new website created by Nixon and are looking forward to sharing it with our online visitors. We were keen to update the site and make use of new facilities by offering podcasts and videos to further engage our online audience. Working with Nixon over the last few months, to get things just right, has been a real pleasure. We always enjoy working with local companies and supporting the community around us, but it is also important to know you are getting the best results possible. By working with Nixon you know that you are getting the best of worlds. We also greatly value the working relationship we have developed with Nixon over the years, which allows us to trust their understanding of our product and branding whilst aiding its growth and evolution.”

There are also other links at the bottom of the page for the following:
* Marketing a small retail business
* Licensing for small business
* Leadership tips for any small business
* How to retain existing customers
* How to find new customers
* How to be a leader in the industry, even as a small business
* Cutting costs when operating a small business
* Creating a blog for your small business

Email is a great way of marketing and works wonders for the big media companies. But how effective is it?

Email marketing only works if you have permission of the recipient, otherwise it’s junk mail. Print can go anywhere without permission, so that’s one up already. But email marketing costs little money compared to print which makes economic sense, plus it’s greener; or is it?

In recent years print has changed dramatically with everyone aiming to be as green as possible. All the printers we use are now responding to the market’s expectations for them to take environmental issues seriously. They use non-toxic vegetable inks, use local resources to cut down their carbon footprint and all the paper they use is either 100% recycled or from sustainably managed forests.

The linked article shows that in the America, print still has has more of a presence than viral marketing. Three quarters of people prefer printed matter to electronic communication. Email these days is so quick to the inbox but let’s not forget, if it hits a junk filter, the respondent is on holiday or is deleted, then it is very quickly gone too. With printed material, it is looked at and held onto for much longer. How powerfully the message gets across is down to the designers. More thought has to be put into making print effective, but the returns can justify the greater costs involved in producing it.

Print vs Electronic Media