2012 promises to be the year of sport and, never ones to miss an opportunity, Nike enter the year in full swing with an amazing campaign which uses Twitter in a way which is both clever and imaginative.
It just shows what a powerful message can do by the brand masters of the world. The stunning photography was taken by the talented Adam Hinton. All of the portraits are currently on show at Nike’s 1948 space in Bateman’s Row, Shoreditch. Take a look if you're in the area.