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Newsletters…

Keep up to date with everything Nixon.

If you'd like to be kept up to date on a fairly regular basis with news from Nixon, please subscribe to our e-newsletter. There are links to our previous e-newsletters here on the left.

We build similar email e-newsletters for our clients. Our system allows them to easily add subscribers to a list (or subscribers can add their names via a website) and if any wish to unsubscribe they do so from each email and the database is altered automatically. We provide our clients with a branded template and they can send as many e-newsletters as they wish, they can also add links back into their own site (which is great for SEO). If you'd like more information please get in touch.

Sample newsletters: Nixon Christmas edition, Sofa Workshop autumn sale, TRAC services news and updates

A quick overview…

Our newsletter system provides a comprehensive set of real-time reports allowing you to accurately measure the effectiveness of every campaign you send. Go beyond opens and link clicks and measure your campaign related sales, conversions and ROI.

Warning, reload button can be addictive

The moment your campaign is sent you have access to a range of reports that show you exactly how your subscribers are interacting with it.

See who is opening it, what parts of the campaign they are interested in, who forwarded it on to a friend, unsubscribed, bounced out or even marked it as spam. Sending for clients? Easily give them access to only the reports you send on their behalf.

Sample newsletter statistic: number of clicks per time of day
From big picture to close-up

Our reporting makes it easy to zoom right down to the subscriber level and see a timeline of exactly what they did with your email.

Take this a step further and see your lifetime history with that person. Which campaigns did they open, what links were they interested in, how many times have they forwarded my emails?

All this an more is at your fingertips for every subscriber in your account and is updated in real-time.

Sample newsletter statistic: detailed history of what the users did with the newsletters (open email, click on an ad, forward to a friend)
Compare campaigns and spot trends

Statistics like open and click rates are useful for each campaign, but it's when you start comparing results over time the data really shines. By looking at trends, our compare campaigns report makes it easy to see exactly what is and isn't working in the emails you send.

By comparing stats like opens, clicks, bounces, unsubscribes and even spam complaints, you can quickly see what content your subscribers find relevant, and just as importantly, what they don't.

Sample newsletter statistic: click rate compared to open rate
Google Analytics

Full integration with Google Analytics so you can track your sales and conversions.

Top notch delivery

Authentication, relationships with ISP's and more ensure your emails are delivered.

Compare Campaigns

Spot trends by comparing opens, clicks and more for multiple campaigns at once.

Link Clicks

Learn what subscribers are interested in by which links were popular, who clicked.

Bounces

See who bounced and why, and we'll figure out if we should try again or remove.

Unsubscribes

We make sure you don't accidentally try and send to them again in the future.

Spam Complaints

Integration with Yahoo!, Hotmail and more mean we can report on complaints.

Access with our API

Sync and display campaign reports in your own apps using our our API.

Reports

Access comprehensive reports on all your campaigns.

Export to Excel

Export all reporting data to Excel for offline storage or further analysis.

Activity Timeline

See your complete history with every subscriber in a handy timeline.

Forward to a friend

Track viral activity by seeing exactly which subscribers forward on to a friend.