Our clients are looking for partners who can deliver ambitious goals, whether this is attracting millions of visitors, generating substantial revenue, or securing significant investment. The focus is (rightly) on finding a partner who’ll provide the highest return on investment.

Branding is an art, but it’s also a matter of chemistry. Of course, considerations like price, experience, and process are vital, but the human aspect – the ability to form a creative partnership – can never be overlooked.

But can you authentically brand a place without a personal history or a lived experience there? Surprisingly, the answer is yes. We benefit from perspective and a bit of distance. We’re outsiders who can bring a fresh outlook, unencumbered by deep-seated beliefs or fears associated with personal connections.

In the evolving landscape of placemaking, community involvement is paramount. True placemaking goes beyond buzzwords; at its core it must engage and enrich communities to create a meaningful sense of place.

Working with Romford, we realised that its quirky status as ‘the luckiest postcode in Britain’ was an important part of the local identity. We took this fact and ran with it, creating a brand based on chance and luck.

Found typography is a gift to any designer; when we branded Newlyn Filmhouse, we formed its identity around old stencils once used to brand casks in the building’s former days as a fish-packing warehouse. Converted into a bespoke font, the typeface becomes the bedrock of the identity and is entirely unique. The craft of the original lettering cast in copper is translated into the digital output of today's branded world.

Workshops combine outside perspective and inside knowledge. Typically, teams can offer a wealth of insight when it comes to their consumers, and this forms the foundation of a successful strategy and identity.