It brought together some of the leading digital, design and advertising agencies in the world to network, discuss best practice, and review the current trends in digital work with a special focus on how the future looks in this rapidly evolving and increasingly multi-media digital world we all live in.
It was fascinating to hear the likes of Nik Roope from Poke and James Hilton of AKQA talk in detail about their latest work, and how they see the sector shaping up. Several agencies are developing digital ‘products’ in close partnership with their clients, some good examples of this emerging new practice are the Eco:Drive project from Fiat developed by AKQA, see: www.fiat.com/ecodrive
Nokia’s work with R/GA on their viNe application is also worth checking out at: http://vine.nokia.com/
In December we’re back in London attending ‘The Edge’- an event centered on the links between taking risks, creativity and success. Organised by the Design Business Association it should be great fun and we’ll report back in more detail soon.