Posted by Nixon
The internet changed the relationship between people and information and revolutionised the relationship between people and brands. Old approaches to marketing just don’t engage with consumers in a digital world.
The biggest issue for brands these days is believability. It’s not good enough to just demonstrate your proposition in advertising, you have to prove your value every day in credible ways…
How can you encourage a market that relies on digital communication to use traditional communication methods?
Stefan the Swopper from Stefan Byte on Vimeo.