In our line of work we often come across interesting things, such as inventive websites, clean-cut designs, creative marketing campaigns and unusual artistic projects.
We’re always sharing our finds with one another – our inboxes are filled with fascinating industry titbits gleaned from internet pages and magazine spreads – so we thought, Why keep them to ourselves?
Here are the top picks from each member of the team, ranging from exemplary social media feeds to an illustrated encyclopaedia of an imaginary world – enjoy.
As it was International Women’s Day this month, I feel this is most appropriate. Designer Amanda Phingbodhipakkiya has created a series of posters celebrating 32 women in science, titled Beyond Curie. It’s been recognised that we need to do more to boost levels of women pursuing science careers, and these posters certainly inspire! You can get yourself a print by pledging on Kickstarter – all profits go to the Association for Women in Science.
Stories are an intrinsic part of human understanding. In marketing, they engage our audiences on an emotional level and are far more persuasive than bald facts and figures. This article from the Contently blog explores the science behind storytelling, delving into why narrative wields so much power.
For a lover of stationery the Present & Correct Instagram feed is a joy to behold. They stock a wondrous collection of old and new sundry stationery items from around the globe. Erasers, pencils and envelopes are placed together in colourful, crafted images. I like the simplicity of it. It reminds me of school and even further back to when I had my own post office set.
I’ve been eyeing up the Codex Seraphinianus – it’s probably the weirdest project I’ve ever seen and I adore it. Originally published in 1981, it’s an illustrated encyclopaedia of a completely make-believe world. However, that’s not why I love it. It’s 360 pages long and annotated in a made-up language. Nobody has any idea what this book says or what’s going on. Pure madness… genius! If anyone would like to donate a copy to me I would be eternally grateful.
The Ice & Sky website is nicely interactive and at the same time it’s educational. It brings attention to such an important issue as climate change via interactive design and build, and there’s a massive knowledge base for both text and videos. It’s also made to be easily approachable for children and adults.
OK-RM falls into that category of beautifully simple work which makes me smile. Their simplicity of type, colour and material always suits each client’s brief without the need for the bells and whistles which design so often falls into the trap of using. The identity and corresponding design material for Untitled, Art is wonderfully simple and just so…. right. It stays true to the design fundamentals of modernism and uses an understated brand identity with a principle of simplification at its heart. Great stuff.
I've long thought Jubilee Pool is iconic so it’s very pleasing to know that World of Interiors – the magazine universally acknowledged as ‘the most influential, authoritative and intelligent design and decoration magazine money can buy’ – agrees with me! What I still find most extraordinary is that the streamlined jewel that is the pool was not designed by a glamorous modernist architect, but rather the local borough engineer – one Capt. Frank Latham.
The J&S Watch co. website is not the most seamless site but it has been put together with care and feeling. Their use of imagery showcases their brand personality – quirky but authentically them – and the 'inspiration' stories draw you deeper and deeper into the brand. They know that a customer needs to build an emotional connection to a product before they’ll buy one.
These intricate 1:20 scale buildings by Australian artist Joshua Smith are incredible. Using several reference photos of the building, Smith crafts the miniatures from MDF, cardboard and plastic.
I’m interested in inclusivity and accessibility on the web. This project by Heydon Pickering aims to come up with accessible versions of common interface components, such as toggle buttons, that make browsing the web easy for all internet users.
The lighting company LZF ran this story-based campaign Telling Tales to showcase their lighting products and give a new take on a product catalogue. It’s a really interesting way of communicating to customers, using narrative to add depth, and links nicely to social media as each volume of the story is released.