Needless to say, it’s been a little strange; with many of us still home working for most of the year, and plenty of client meetings taking place on-screen instead of over coffee. But we’ve also seen some truly exciting projects, and had the opportunity to meet new clients and team members alike (whether online, or actually in person).
There’s never time to mention everyone, but we’re genuinely grateful for all of our lovely clients, some of whom have been with us for years, and some that we’re recently getting to know.
So without further ado, and in no particular order, here's a rundown of some 2021 highlights…
We’ve worked closely with the boatfolk crew this year, as they’ve launched two new sub-brands and a compelling campaign identity.
Beyonder is a fresh and flexible approach to subscription boating, making it possible to get out on the water without the expense and hassle of owning a boat. Aimed at a youth market, boatgen is a chance for younger audiences to try boating for the first time, with all the tools and training that they’ll need. Alongside these brands, we also worked on an identity and marketing materials for Coastline Deadline: an environmental campaign through which boatfolk is tackling key issues affecting the coast, and those who love it.
Earlier this year, we were delighted to work with the team relaunching this classic Falmouth hotel. Hotel Meudon is set in one of Cornwall’s great subtropical gardens, encompassing nine acres and leading to a privately owned cove.
We applied the hotel’s new brand identity to a fresh website, adding touches of illustration to create character.
Digital Transformation is an innovative programme that supports businesses to harness the power of tech. Pairing businesses with industry experts, it opens up the digital realm and the many opportunities that this presents.
We worked with the Digital Transformation team to create a visual identity, brand values and tone of voice, before rolling this out across graphics, marketing templates and building signage.
It’s been a strong year for Ginsters and we were pleased to support the brand as it launched new product ranges and seasonal specials. These included plant based pasties and a limited edition festive slice, with packaging featuring illustration that sets the range apart, but still complements the main brand.
This one’s still under wraps, but coming for 2022 is a wonderfully polished (if you’ll pardon the pun) online presence for Town Talk. We’re well underway with the brand’s new website now, but we can’t unveil anything yet. In the meantime, here’s a sneak peek behind the scenes at the first of two art-directed photoshoots.
It’s been a bumper year for the Nixon team: we’ve welcomed Joseph, Karen, Radley, Jack and Chris, and Diggory is now off on paternity leave. We’ve also managed the odd team get-together (where advice allowed, of course), and hope to have many more in 2022.
That’s all, folks
We’ll be closing our doors (and opening our fridges) on Friday 24th December, and back again on Tuesday 4th January. From all of us, a heartfelt merry Christmas to you and your loved ones.