Client: Aspects
Date: May 2012

As one of Cornwall’s leading holiday letting agencies, Aspects Holidays have established an enviable reputation for faultless service, loyal customers and being generally great people to do business with.

Aspects realised that despite their strong reputation and undoubted customer loyalty, they still needed to differentiate themselves from their competitors and communicate to new customers just how great they were.

The Aspects Holidays brand logo.

Repositioning

We rebranded the company, which soon led to an overarching brand identity and ultimately a new website. The rebranding process began by understanding the company’s core values; in simple terms, what they stand for. Once we uncovered the essence of the Aspects brand, we created a distinctive and playful identity that reflects their character and is easily applied across all channels – in print, advertising and online.

The Aspects Holidays brand guidelines, including colourways, brand values and the logo.

Printed material

For over six years we've designed and produced Aspects' annual brochure, beginning with 120 properties and rising to over 400 in 2016. It's a complex production, as the latest brochure relies on a content feed from the website CMS (content management system), resulting in an ever-evolving publication.

A stack of Aspects Holidays brochures.
A double spread in the Aspects Holidays brochure. A two-page spread with an image of Carbis Bay Beach in the Aspects Holidays brochure. A two-page spread in the Aspects Holidays brochure.

Digital communication

We created a comprehensive and agile design for their website that is responsive across all platforms, from mobiles to tablets to desktop PCs. We’ve helped Aspects Holidays stand out from a crowded marketplace with a distinctive identity that reflects their status as an exceptional and proactive company.

The Aspects Holiday's property-search page mocked up on an iPad.
The Aspects Holiday's website mocked up on an iPad.
An Aspects Holidays website property page mocked up on iPhone.
A property search section on the Aspects Holidays website, mocked up on iPhone.
A search results page on the Aspects Holidays website mocked up on iPhone.
The Aspects Holidays website homepage.

Art direction

From illustrations to lifestyle imagery, we wrote briefs and commissioned work in alignment with Aspects' brand values, making sure that all of the company marketing materials – digital, print and visual assets – worked together to create a cohesive, distinguishing brand identity.

A man fishing in the sea in the evening.
A woman cutting open potatoes on at a beach barbecue. People having a barbecue on a grassy hill near the sea. Two women walking along a Cornish beach on a sunny evening. A little boy digs in the sand on a beach in Cornwall.
An illustration of a man surfing. An illustration of holidaymakers walking up a cobbled street in St Ives.

Damian Sargent, Head of Marketing, Aspects Holidays

We have worked with Nixon Design since 2010. The team have been involved in many of our projects, including our company rebranding, the design and production of our brochure and the design and build of our website. Nixon reflects quality, and in all of our ventures we have been rewarded with a fabulous end product.