Brand values matter
Our brand values workshop identified the following core values at the heart of Chapel House's offering: generosity, intuition, unpretentiousness, individuality and outstanding quality.
These values informed our entire project, from designing the new logo to developing the website. They also continue to function as a set of brand guidelines for Chapel House to follow, ensuring consistency and authentic character across all forms of communication.
Making a mark
Following our brand values workshop with the owner Susan Stuart, we set about creating a distinctive mark for Chapel House. We then implemented this new brand identity across a range of communications, including a new responsive website.
The new website was to be their prime marketing channel. As such, it needed to be effective in capturing the essence of the hotel and converting browsers into bookers. The website also provides content and information for guests, who access it through individual iPads in each room, so it had to work over a range of devices.
We designed and developed a responsive website that works as well on an iPad as it does on a desktop computer. Using the brand's colour palette of soft sea-greens, we kept the design simple and elegant, like the hotel itself. Pure white spaces mirror the hotel's bright interior, as light pours in through the large windows. This simplicity also allows the photography to take precedence on the web page.
Film and animation by Callum Shone.