When we began, it soon became clear that while Cornwall Mobility had a compelling offer, its existing brand identity was focused on the centre itself rather than their principal activities as an organisation. As a result, the team were struggling to effectively communicate the breadth of their services to their target audiences. A key part of our brief was to reposition Cornwall Mobility as an impartial advisor, while also reflecting the excellent service that is at the heart of everything it does.
Following a series of workshops, involving the majority of their management team, we helped to refine Cornwall Mobility's unique selling points as one of the most dynamic and well-equipped mobility centres in the UK. In doing so we established a set of authentic brand values that informed the creation of a vibrant new brand identity. We rolled this identity out across all of its marketing channels, from stationery and signage to vehicle livery and promotional materials.
One major part of the project was the creation of a new website, which needed to be intuitive, accessible and responsive, so that all customers could easily navigate the site on any device.
As this website would act as Cornwall Mobility’s principal marketing channel, it was crucial to understand the needs of the people who would be using the website – from long-standing and new customers, carers and family members, to health professionals, supply partners and the assessment team within the centre itself.
We employed a number of content-planning techniques early on in the project, such as writing user stories in order to tailor the website for Cornwall Mobility’s clients. For this, we actively involved the staff members who are in direct contact with the public, as well as observing how potential website users would explore pages to find the answers to their questions.
Film and animation by Callum Shone.
Edward Trewhella, Cornwall Mobility CEO
The Nixon team opened a window for us onto contemporary web design and operation which we had been unable to source anywhere else in Cornwall. We felt that they manage to combine the benefit of a local, immediately accessible design team with a strong connection to the epicentre of new development in web design.