Date: November 2021

Ginsters set us a challenge to look at both brand stretch and range standout, all centred around a new plant-based vegan range launching in the autumn of this year.

With a focus on world flavours, and building on the growing success of the Ginsters Vegan range, we developed a new packaging structure.

We went about stripping back the packaging system, rationalising the key components that epitomised the identity with the aim of keeping brand loyalty while also aiming to attract a new audience away from the core brand.

Immediately bright and engaging, with a focus on quality ingredients and international taste cues, the new range will provide the bedrock of the Plant Based range in future expansion.