Over the many years we’ve worked together, we’ve come to know the gardens well. So when it came to setting out the Heligan brand, we were able to create the most in-depth guide that we’ve ever produced. This extended brand guide combines values, personality, tone of voice and visual identity with practical advice on how different teams and departments can bring them to life. The result is a handbook that everyone, from gardeners to retail staff, can use to create unique and genuine experiences. 

We’ve helped Heligan through multiple iterations of its website, from early browsers to responsive, phone-friendly experiences. The latest creation, fresh for 2019, represents an era of rebirth and renewal for the gardens, with an inspiring and vibrant design. 

The site brings the gardens’ personality to life using original illustrations by Mally Francis. An animated header image represents the horticultural year in four seasons –­ roses and rhododendrons sit alongside acorns and anemones – while a bumblebee hover state adds a dimension of fun to the main navigation. Hinting at Heligan’s history as a working garden, illustrations also feature produce grown on-site, such as a pineapple, squash and onions. 

Placing user experience at the forefront, we adopted a mobile-first process, designing initially for smaller screens before expanding for larger devices. This ensures that a key audience of on-the-go tourists is able to access information whenever it’s needed. Other subtle inclusions, such as a content-filled homepage, intuitive navigation and prominent cross sells, help to create a smooth user flow and a positive experience that’s reflective of Heligan’s warm and generous personality.