The Lemongrass team came to us in search of a brand that fully represented their company values. As they pursue a new path in PR, with clients who also choose to go their own way, they wanted a partner that could get to the heart of their difference and communicate this with ease.
Our fit with Lemongrass felt right from the very start, as their team and ours share many of the same values. We were keen to build on this understanding and ask some of the important questions about the brand’s audiences, promises and USPs.
We began by hosting a series of initial workshops with a cross-section of the Lemongrass team, to thoroughly explore their brief, get to grips with their objectives and target audience groups, and discover the best ways to reach them; resulting in the values, personality and tone of voice to establish a legacy.
From this, we created a new visual identity and explored how it could look across a website, social media, photography, and illustration. We then produced a comprehensive set of brand guidelines, allowing the identity to flourish while staying true to its roots.
User-focused website design
With these strong foundations in place, we were able to roll the branding out to various formats. An important first step was updating Lemongrass’ online presence with a new website. We undertook an initial information architecture stage of the project to determine functionality, user experience (UX), goal strategy and visual design. Following this, our UX designer came up with concepts for how the website would look, feel, and move. We then worked with website developers to create and launch the website.
As an agency specialising in communications, it was essential that Lemongrass’ own website featured high-quality content. The team asked us to write the copy for the website, to ensure it fully embraced the new tone of voice and engaged its various audiences.
Alongside this, we art directed the video for the homepage; creating a storyboard, writing the script, making recommendations on footage, and working with an editor to create the video itself. Adding variety and evoking craft, we created illustrations to help showcase the services Lemongrass offers.
Now, with an exciting new brand that fully represents Lemongrass, the team has been able to move forward with targeting partners that also care about making travel meaningful.
Tara Schwenk, Head of Content Marketing and Search
We loved working with Nixon on the rebrand and rolling this out across the different touchpoints. We initially came to the team for a new brand and website, but quickly asked for their help on various projects, to really bring the brand to life. We are overjoyed with the results and would definitely recommend Nixon to anyone looking to refresh their branding.
If you'd like a fresh perspective on your brand, or need help reaching your goals (and your audiences), get in touch.