Lemongrass
Celebrating the difference with one of the UK’s leading travel PR experts.
Services
Brand strategy
Brand identity
Copywriting
Design for digital
Illustration
Sectors
Hospitality, travel and tourism
Based in Oxfordshire, Lemongrass is a collective of purpose-driven travel PR experts. The Lemongrass team came to us in search of a brand that fully represented their company values and would help them to attract new and like-minded clients.
Getting to the heart of their difference
Lemongrass is an industry pioneer, so we knew that capturing what makes them so different would be key to this project – and their strategy.
We began by hosting a series of initial workshops with a cross-section of the Lemongrass team to thoroughly explore their audiences, promises and USPs. From this, we were able to build the mission, values and tone of voice to establish a legacy.
An identity fit for tomorrow
With the all-important brand foundations in place, we crafted a new visual identity, including logo, colour palette and typography. Curated photography reflects the pillars of human connection, story-building detail, and inspirational locations.
Flourishing in the digital realm
We extended Lemongrass’ new branding across various formats, including a new website with written and video content. Alongside this, bespoke brand illustrations help to set out the breadth of Lemongrass’ service offering, while injecting a sense of personality.
