Client: Martinhal
Date: March 2013

Creating branding and signage for a luxury resort on the unspoilt western Algarve.

We first got involved with this exciting project when it was still in the planning stage. A dynamic team had come together with one shared goal – they wanted to create ‘Europe’s finest luxury family resort’, Martinhal in the Algarve.

Hotel building with sea in the background.
The exterior of Hotel Martinhal, with trees in the foreground.
The large reception of Hotel Martinhal, with high ceilings, a stone staircase and glass walls.

Reflecting luxury

The Martinhal brand needed to excite families of holidaymakers and investors alike. A clear and cohesive brand identity allowed us to emphasise the resort's selling points, creating a strong sense of direction and identity that attracted both key audiences.

This overarching identity came across in everything from the spa treatment list and restaurant menu to the signage for the on-site children's club.

Pages from the Hotel Martinhal brand guidelines.
A sign reading 'Martinhal' on a stone wall.


As well as the core branding, we also had a great time creating numerous sub-brands for the many services and facilities at Martinhal, such as the spa, restaurants and crèche.

The logo for Finisterra Spa.
The fox logo for Raposinhos.
The word mark for Oterraço.
Six different coloured fox logos for Raposinhos.
The word mark for Blue Room.
A logo of concentric circles and the word mark for Gelataria.
A logo that reads: 'mmmmercado'.
The logo for Os Gambozinos.

Signage and wayfinding

From these sub-brands, and using various materials, we produced a signage scheme for across the resort. The signs had to represent the individual facilities while working in harmony with the wider brand and the beautiful Algarve location.

Signage on Raposinhos, a crèche at Hotel Martinhal.
A sign with a fox logo and 'Raposinhos' on it.
A building sign that reads: 'Martinhal', lit up at night.
A sign reading 'Finisterra Spa'.
A sign reading 'As Dunas restaurante'.
Deckchairs by a pool at Martinhal Hotel's Club 98.