Client: St Aubyns
Date: April 2018

Mount Haven Hotel came to us to rebuild their brand identity and bring it to life through signage, the full range of printed materials and a website.

Perched above the beach on the outskirts of Marazion, Mount Haven is a stylish boutique hotel, looking out to St Michael’s Mount rising from the bay. The hotel was recently bought and refurbished by St Aubyn Estates, calling for a comprehensive update of its branding and marketing materials.

Stationery for Mount Haven Hotel, with copper foil blocking.
Some exotic plants. A hotel bathroom with marble tiles and a wood-cabinet sink.

Brand identity

The client wanted us to grow the Mount Haven brand rather than reinvent it. They had an ethos, an audience and an offering – our goal was to quickly understand the essence of the brand and build an identity around it. We visited the site, spoke to staff and met the interior designers. At the brand’s heart is the idea of the hotel as a haven: simple and soothing yet sleek and stylish. This relaxed, minimalist aesthetic drove our design.

The gardens at Mount Haven Hotel.
The orange front and white back of the Mount Haven Hotel business card.

Printed materials

Every touchpoint needed to instil the guest with a sense of the Mount Haven brand. We designed the full range of printed materials, from menus and do-not-disturb signs to key fobs and foil-blocked business cards, all with the hotel’s offer, audience and experience in mind.

A selection of stationery for Mount Haven Hotel, all with copper foil blocking. Printed materials for Mount Haven Hotel, including restaurant menus and do-not-disturb signs.

Signage

Next we applied the brand to the hotel itself. We specced and designed a series of signs that tied the branding, décor, architecture and guest experience together. Made from sustainably sourced oak, powder-coated backlit aluminium lettering and laser-etched ply, the signage and wayfinding materials create a sense of brand space in keeping with the hotel’s character and location.

The specification for the signage, with illustrations and photos of existing signage for inspiration.
The entrance sign for Mount Haven hotel, lit up at night, with St Michael's Mount in the distance.
Signage reading 'Mount Haven' on the side of the hotel, with St Michael's Mount in the distance.

Website

We translated this experience online by designing and building a new website. The client wanted the site to be simple and easy to use, letting the imagery champion the hotel’s quality and location. It also needed to mirror the website for beachside inn Godolphin Arms, another branch of the St Aubyn Estates family. With a similar page layout and use of illustration, yet different colours and fonts and nuances of styling, the two websites reflect one another while retaining their distinct identities.

The Mount Haven Hotel website homepage on a mobile device.
The Mount Haven Hotel navigation on a mobile phone.
The Mount Haven Hotel restaurant page on a mobile phone.
The Mount Haven website for desktop.

Illustration

We also commissioned illustrations for use both on- and offline, liaising with the illustrator, relaying client feedback and managing budget and schedule. The finished illustrations work alongside photography and text to add depth and texture to the wider brand.

A watercolour illustration of a murmuration of birds. A watercolour illustration of a hotel bar, with three barstools.