After visiting Ireland and discovering the logo in everything from the carpets to the window drapes, we opted for an evolution, not a revolution, of the existing Sheen Falls Lodge logo. By refining the logo rather than replacing it, we were able to accentuate the character and charm of the original design.
Having refined the brand, we rolled out the updated identity into a refreshed website and across digital platforms, including e-newsletters and social media, to create a cohesive voice online.
Four years on we reviewed the site, updating the design and adding new features, such as a booking bar that sticks to the top of the page as the user scrolls. The new site’s elegant, minimalist design further refines the Sheen Falls Lodge luxury brand while the booking features simplify the user experience.