Date: August 2016

Sheen Falls Lodge is a five-star Relais & Chateaux hotel set on Ireland's Wild Atlantic Way.

With a reputation for excellence and luxury, the hotel needed an identity reflective of its outstanding location and warm approach, as well as its impeccable service.

Brand evolution

After visiting Ireland and discovering the logo in everything from the carpets to the window drapes, we opted for an evolution, not a revolution, of the existing Sheen Falls Lodge logo. By refining the logo rather than replacing it, we were able to accentuate the character and charm of the original design.

The original Sheen Falls Lodge logo and the refined version. The Sheen Falls Lodge logo in silver foil on the cover of their brochure.
Whiskey in a glass decanter with the Sheen Falls Lodge logo on it.
A shop with a painted sign reading 'Timothy O'Leary'. The grand staircase at Sheen Falls Lodge, with a plant on the landing. A lake with woods and mountains on the opposite shore. A stone bridge spanning the River Sheen.
A double spread on the Sheen Falls Lodge brochure.
An image of Sheen Falls Hotel by the lake in their brochure. A spread from the Sheen Falls Lodge Hotel brochure. A page from the Sheen Falls Lodge hotel brochure, showing an image of a villa dining room with a guest testimonial beneath. A paragraph of copy in the Sheen Falls Lodge Hotel brochure.

Digital communication

Having refined the brand, we rolled out the updated identity into a refreshed website and across digital platforms, including e-newsletters and social media, to create a cohesive voice online.

​Four years on we reviewed the site, updating the design and adding new features, such as a booking bar that sticks to the top of the page as the user scrolls. The new site’s elegant, minimalist design further refines the Sheen Falls Lodge luxury brand while the booking features simplify the user experience.

A tablet mock-up of the Sheen Falls Lodge website rooms page.
A tablet mock-up of the Sheen Falls Lodge web rooms page.
A mobile-phone mock-up of the Sheen Falls Lodge website homepage.
A mobile-phone mock-up of the Sheen Falls Lodge web homepage.
A mobile-phone mock-up of the Sheen Falls Lodge website rooms page.
A desktop mock-up of the Sheen Falls Lodge website homepage.
The River Sheen in Kerry, Ireland.