Slow Adventure
Empowering a new and ambitious brand for those who want to travel at a different pace.
Services
Brand strategy
Brand identity
Copywriting
Sectors
Hospitality, travel and tourism
Destinations and resorts
Slow Adventure came to us as a new and ambitious travel initiative. An antidote to over-tourism and inauthenticity, the brand promotes ‘slow’ adventures in remarkable places. With sustainability at the core of the business, its founders needed to build a compelling and authentic brand identity from the ground-up.
Setting the scene with a solid brand strategy
Through a collaborative brand values workshop, we delved into the foundations of the Slow Adventure brand: its purpose, its audiences (with the benefit of expert insights from Lemongrass PR), and its points of difference. To us, the brand’s values were clear and organic: genuine depth, a commitment to honest and responsible travel, the desire to create connections, and acting with true consciousness. From these values, we defined Slow Adventure’s brand essence, personality, and tone of voice: guiding how the brand should meaningfully speak to its audiences.
Capturing a sense of connection
Our visual concepts explored the themes of consciousness and connection, which shone through in the company’s brand values. Working with the Slow Adventure team, we developed and refined this route. The result is a typographic logo that’s strong, bold, and contrasting, with the secondary identifier of a looser S-inspired symbol. Part rough, part smooth, this embodies Slow Adventure’s brand essence of ‘natural balance’ and reflects the brand’s commitment to craft.
Writing with integrity
From their values, we defined Slow Adventure’s brand personality and tone of voice: guiding how the brand should meaningfully speak to its audiences. For a brand such as this, the secret was simplicity: writing in a way that felt natural and clear, while making space for imaginative language that paints a picture in readers’ minds. This approach perfectly evokes the high-quality, story-rich experience of travelling with Slow Adventure.
Moving from strength to strength
This work created an exciting launch point for Slow Adventure. Equipped with all they needed to enter the market, the team was able to begin telling stories, attracting audiences, and pioneering a new form of travel.
