After developing the Una name and brand we began mapping out the marketing strategy. This included targeted press advertising, locally and nationally, and printing a brochure that showcased the best of the architecture and the local area. Different stocks, tip-in sections and a hand-finished binding system all contributed to a sales brochure with a difference.
We took the brand identity online, designing a website as beautiful as the sales brochure. Crisp lifestyle and interior photography bring the Una experience alive.
Photography played a key role in selling Una to potential buyers and guests. The imagery had to capture the Una St Ives lifestyle. We paired stylists with photographers to create a range of evocative and distinctive visual assets.