Client: Una
Date: November 2014

Bringing a brand to life with a responsive website, stylish brochure and evocative visuals.

From above-the-line advertising in the national press to directing photoshoots of twilight surfers, we’ve evolved Una in St Ives and repositioned them within their sector.

The Una St Ives logo.

After developing the Una name and brand we began mapping out the marketing strategy. This included targeted press advertising, locally and nationally, and printing a brochure that showcased the best of the architecture and the local area. Different stocks, tip-in sections and a hand-finished binding system all contributed to a sales brochure with a difference.

The first page of the Una St Ives brochure, with the word 'feel' over an image of a surfer waiting for a wave.
A close-up of the Una St Ives brochure showing the paper stock and binding. A two-page spread from the Una St Ives brochure with an image of two men. A spread from the Una St Ives brochure with a property floor plan and an aerial image of a Cornish village. A spread from the Una St Ives brochure with an image of a mother and child.
A bus stop with an Una poster on the bus shelter.
A woman reading an Una St Ives advert in a local newspaper.
Three furniture packs for Una St Ives.

Website

We took the brand identity online, designing a website as beautiful as the sales brochure. Crisp lifestyle and interior photography bring the Una experience alive.

A page from the Una St Ives website mocked up on iPad.
An Una St Ives website page mocked up on tablet.

Art direction

Photography played a key role in selling Una to potential buyers and guests. The imagery had to capture the Una St Ives lifestyle. We paired stylists with photographers to create a range of evocative and distinctive visual assets.

Flowers in a vase on top of a stack of books on a chair, next to a pile of logs.
A line of wellies under a table and a young girl drinking hot chocolate. A woman relaxing in a living room. People passing antipasti around a table.
A lone surfer waits in the calm sea for a wave.
A mother and her child on the Cornish coast. Some friends enjoying lunch outside. A big bowl of Mexican food being placed on a table. A surfer waxes his board.

Copywriting – Stranger Collective
Interior photography – Ben Mostyn
Interior styling – Anya Rice
Lifestyle photography – Alastair Sopp