Client: Una
Date: November 2014

Bringing a brand to life with a responsive website, stylish brochure and evocative visuals.

From above-the-line advertising in the national press to directing photoshoots of twilight surfers, we’ve evolved Una in St Ives and repositioned them within their sector.

Print materials

After developing the Una name and brand we began mapping out the marketing strategy. This included targeted press advertising, locally and nationally, and printing a brochure that showcased the best of the architecture and the local area. Different stocks, tip-in sections and a hand-finished binding system all contributed to a sales brochure with a difference.

The first page of the Una St Ives brochure, with the word 'feel' over an image of a surfer waiting for a wave.

A close-up of the Una St Ives brochure showing the paper stock and binding.

A two-page spread from the Una St Ives brochure with an image of two men.

A spread from the Una St Ives brochure with a property floor plan and an aerial image of a Cornish village.

A spread from the Una St Ives brochure with an image of a mother and child.

A bus stop with an Una poster on the bus shelter.

A woman reading an Una St Ives advert in a local newspaper.

Website

We took the brand identity online, designing a website as beautiful as the sales brochure. Crisp lifestyle and interior photography bring the Una experience alive.

An Una St Ives website page mocked up on tablet.

Art direction

Photography played a key role in selling Una to potential buyers and guests. The imagery had to capture the Una St Ives lifestyle. We paired stylists with photographers to create a range of evocative and distinctive visual assets.