Evolution not revolution
Because of the technical nature of the Wave Hub business, we were tasked with creating a website that appeals to a broad range of audiences; from the general public to energy device developers. It needed to be professional, technologically advanced, and accessible to all. Our solution was an evolved style resulting in a visually beautiful site where industry information could be offered in discreet sections. We created an area for developers accessed by a login section, and included additional information in downloadable guides.
To improve the online visibility of Wave Hub Ltd. and attempt to overtake its competitor in search rankings, we carried out SEO measures to focus on key words and phrases that their target audiences were searching for.
Live wave data
To fulfill an industry need for up to date information, we created a live feed displaying data received by radio transmission from a wave buoy on site. In this way, ‘live heave’ data is updated every five seconds.
Soon after the launch of the new Wave Hub website, it overtook its main competitor in Google’s search rankings. Additionally, in the months following its launch, visits increased by 20%.
Animation by Lightbox Inc.
Helen Wilson-Prowse, Head of Operations and Business Services
The direction [Nixon] gave us has resulted in a vastly improved site that we think speaks to our wide range of stakeholders. Since launching the site we’ve received so much positive feedback and for that we have to thank the Nixon team.