Client: Luxury Family Hotels
Date: December 2019

Luxury Family Hotels is a prestigious family-friendly hotel group, with five properties across the UK. Its impressive collection of homes-from-home includes a Georgian manor house, a Victorian mansion and a historic hunting lodge.

We’ve worked with the brand for several years, from creating identities and individual hotel websites to writing content, advising on SEO and managing ongoing communications such as email newsletters.

Five hotels under one luxury umbrella

After completing a major rebranding project, Luxury Family Hotels asked us to roll out its new visual identity across the websites for all five of its hotels, in addition to the main brand website. 

We’d previously carried out extensive user experience (UX) work with the group, which formed the basis of the new sites. From these foundations, our development team worked with visuals provided by the branding agency to build six websites that offered usability for both customers and the hotel teams.

Extending the brand

Using the new visual identity, we worked with Luxury Family Hotels to create printed collateral and advertising for both the main brand and individual hotels. In this way, we were able to ensure that hotel menus, spa brochures and digital and print advertising were unified and impactful.

The impact

Following the launch of Luxury Family Hotels’ websites, visitor numbers increased across the board. Individual hotel sites saw an increase of up to 39% compared with the previous year. 

Adrian Burley, Head of Marketing, Luxury Family Hotels

Nixon Design has played a pivotal role in the rebranding and repositioning of Luxury Family Hotels on the UK and European markets. I would have no hesitation in recommending Nixon for creative branding, print or digital requirements.