Skip to main content

Jacksons

Challenging sector conventions with a rebrand that’s fresh, fun, and people focused.

Jacksons photography tom young penzance nixon design

Services

Brand strategy
Brand identity
Art direction
Copywriting
Design for digital and print

Sectors

Service design

Credits

Photography Tom Young

Established in Penzance in 1923, Jacksons offers meaningful financial planning that helps its clients achieve their goals. To reflect their completely fresh approach, the Jacksons team came to us in search of a brand identity that would instantly set them apart from traditional financial planners.

Jacksons brand identity assets nixon design
Jacksons photography tom young team penzance nixon design
Jacksons photography tom young team 45 queen st nixon design

Positioning underpinned by its people

Jacksons has an incredibly close team, with a huge amount of in-house expertise. To tap into this, we began the branding process by getting under the skin of Jacksons and its people. We hosted two brand immersion workshops: one with Jacksons’ three directors and one for its wider team. This gave everyone the opportunity to voice their thoughts about Jacksons, its audiences, and what they care about most. With this firm grounding, we were able to move on to define Jacksons’ brand values and personality.

Jacksons brand identity logo nixon design
Jacksons photography social media nixon design
Jacksons brand identity guidelines nixon design
Jacksons photography tom young team members 45 queen st nixon design

Marking a clear point of difference in the sector

We set to work on crafting a new visual identity for Jacksons, avoiding everything traditionally “finance” to develop a uniquely modern look. As part of this, we added a lighthearted note with the Jacksons “Jemoji”. This characterful and personalised emoji began life as a small addition to our concepts, but steadily grew and grew. Though it’s just one element of Jacksons’ new identity, it’s the perfect representation of the team: it's fresh, vibrant, and bold – and completely different to everything else in the financial sector. 

Jacksons brand strapline nixon design
Jacksons brand mobile device mock up nixon design
Jacksons website desktop homepage nixon design
Jacksons website mobile navigation and homepage nixon design

Making the online on-brand 

Following the rebrand, Jacksons asked us to help bring the new identity to life across various assets such as a letterhead, business cards, and report templates. One of the most important elements was the brand’s website. Through a full UX process, we thought carefully about how the website would look, feel, and move, before using the newly established tone of voice to write clear and compelling copy.

Jacksons photography tom young team nixon design
Jacksons brand identity stationery nixon design
Jacksons brand identity signage nixon design
Jacksons brand identity posters nixon design

“We’re delighted with what the Nixon brand geniuses have come up with. We feel it reflects our personality – this is a warm, caring place to work, with a bit of a quirky side, too.”

Pete Matthew

CEO

Newsletter

For easy access to the latest marketing news and advice, just enter your email address.