Client: Duchy of Cornwall Nursery
Date: August 2016

With a wide selection of quality plants, an award-winning café, an excellent shop and views of the Fowey Valley and Restormel Castle, the Duchy of Cornwall Nursery has a lot to offer.

The Duchy of Cornwall Nursery grew from an old slate quarry into a horticultural haven. They have a huge range of flowers, trees and shrubs for sale, and the talented nursery team is happy to give customers gardening tips and advice. The café serves award-winning dishes with a focus on local produce, and their wonderful shop sells sundries, gifts and garden tools.

Houmout

To help promote the nursery to a wider audience, we created a newspaper titled Houmout – the motto of the Duchy of Cornwall. ‘Houmout’ is Latin for ‘high spirited’, which is a sentiment wholly reflected in the publication's content: an engaging blend of articles on horticulture, local walks and the ingredients they use in the nursery café to make their mouth-watering meals.

Website

The nursery’s new website was designed and built over a period of several months. During that time, we invited the Duchy team to take part in a series of interactive workshops, allowing them to get involved with the project. It was great for us to get so much detailed input, and they enjoyed watching our ideas grow and develop into a beautiful, bespoke website.

User-focused design

Our brief was to focus on the ‘people behind the plants’ – to add the personality and human touch that the brand was previously missing.

With the nursery’s target audience in mind, we crafted a website that brings a sense of creativity and DIY back into gardening. Showcasing events, news posts, Instagram feeds and downloadable menus, the site is alive with content and energy.

Printed communication

We carried the design principles from Houmout and the website through to all of the nursery’s marketing communications, creating a consistent look and feel.

Photography

By art-directing and shooting our own photography, we were able to ensure that the images aligned perfectly with the website, print designs and the wider brand. We focused on the details and the 'people behind the plants' to create a rich set of images that evokes a sense of visiting the nursery.

Animation by Lightbox Inc.

Alasdair Moore, Horticultural Manager, Duchy of Cornwall Nursery

Nothing ever seemed too much trouble, combining experience, creative intelligence, technical know-how and great customer service. I have always had an excellent finished product from Nixon Design but I have also learnt a huge amount from them and I have always greatly enjoyed the experience.