Tresco Island
Celebrating Natural Excellence, 28 miles off the Cornish coast.
Services
Brand strategy
Art direction
Brand identity
Copywriting
Design for print, social and digital media
Sectors
Destinations and resorts
Hospitality, travel and tourism
Credits
Photography by James Bowden
Product photography by Ali Green
Tresco is no ordinary island. Just a stone’s throw from Cornwall, this privately owned oasis has been lovingly cared for by the Dorrien-Smith family since 1834. Today, it stands as a beacon of luxury redefined—where lush gardens, pristine beaches, and an effortless approach to hospitality create a haven for those seeking something truly extraordinary.
For over 20 years, we’ve partnered with Tresco to craft and evolve a brand that speaks to its essence. Starting with a landmark rebranding project, we established a unifying brand position: Natural Excellence. This ethos flows through every touchpoint—from a meal in one of the island’s restaurants to a spa treatment using locally sourced products, and even down to the detail of a hamper waiting in your cottage upon arrival.
A unified brand, tailored for diversity
Tresco isn’t just an island; it’s a collection of experiences—from luxury accommodation to retail and hospitality. Rather than imposing a rigid corporate identity, we developed a flexible visual language, a series of logos and sub-brands that resonate together, without overwhelming the brand’s innate charm. This approach fosters consistency while allowing each campaign and project to flourish independently.
A legacy of art, craft, and creativity
Tresco has a deep-rooted connection to the arts, which we’ve honoured through an artist-in-residence approach to branding. Our use of illustration evolves naturally over time, embracing styles steeped in craft and detail. This visual storytelling, combined with film and photography, creates a harmonious narrative across both print and digital platforms.
Carrying this strategy into one cohesive website
Serving as a digital gateway to Tresco, the website invites visitors to discover the island with ease through intuitive navigation—Arrive, Stay, Eat, Enjoy, and Shop. Image grids capture the island’s unique beauty, while strategic cross-sells enhance exploration. A universally accessible booking button simplifies accommodation searches, and an e-commerce store offers guests exclusive branded merchandise so that they can treasure a piece of Tresco at home.
Reinventing a beloved tradition
Through a series of workshops, we took a net yearly spend on advertising revenue and unearthed a new strategy to celebrate the island’s charm among those that knew it best. To redefine how Tresco communicates its story, we reimagined the much-loved Tresco Times. What began as an eight-page newsletter has transformed into an annual celebration of island life. Our goal? To reposition time share as Island Share—a shift that has driven significant booking spikes and increased secondary spending.
A commitment to capturing the essence of Tresco
Each year, we commission photographer James Bowden to capture the island through his lens, bringing fresh perspectives to the Tresco Times and other brand content. James’ deep experience with outdoor brands dovetails seamlessly with Tresco’s values, ensuring the island’s story is told with authenticity and passion.
One island, one vision
The simplicity of our brand guidelines allows for creative freedom across Tresco’s diverse sub-brands, ensuring every customer touchpoint—from the award-winning gardens to the luxurious spa and restaurants—contributes to a compelling and cohesive brand narrative.
