To achieve this, we chose a shared colour palette while giving each hotel its own primary palette to create distinction. Non-symmetrical and off-centre forms, based on the flowing lines and forms found in Barbara Hepworth sculptures, evoke Cornish creativity and visually link the two locations. The inclusion of curves, as well as straight lines, helps to break up pages and subtly references the nearby waves and water. To round it off, a typewriter font adds personality, expression and ‘handcrafted’ connotations to the brand.
From a user experience (UX) perspective, it was important that potential guests could quickly and easily find what they needed. A sticky navigation with a universally accessible booking button gives the ability to check the availability of rooms, tables and spa experiences from one interface, before being directed to the third-party booking engine.
A rich variety of content elements help to build up dynamic text pages, which also feature relevant offers and breaks to boost commerce. While each hotel is distinct, we’ve created links between the two in the navigation, footer, and through cross sells, to direct traffic from one site to the other.
Where previously the hotel websites seemed unrelated, the two now feel cohesive and consistent, while preserving individual identities that speak for themselves.