Scarlet and Bedruthan
Designing and developing fresh new websites for these iconic sister hotels in Newquay.
Services
Brand strategy
Design for digital media
Copywriting
Sectors
Hospitality, travel and tourism
United but distinct, the Scarlet and Bedruthan hotels occupy enviable locations on the Mawgan Porth coastline. Designing and developing a new website for each hotel presented an interesting creative challenge, as we sought to harmonise the two while also celebrating the unique character of each.
Complementary colours and brand-led curves
We chose a shared colour palette while giving each hotel its own primary palette – respecting their differences with a sense of distinction. Non-symmetrical and off-centre forms, based on the flowing lines and forms found in Barbara Hepworth sculptures, evoke Cornish creativity and visually link the two locations. Including curves, as well as straight lines, helps to break up pages and subtly references the nearby waves and water.
An easy and intuitive booking journey
From a user experience (UX) perspective, it was important that potential guests could quickly and easily find what they needed. A sticky navigation with a universally accessible booking button gives the ability to check the availability of rooms, tables and spa experiences from one interface, before being directed to the third-party booking engine.
Keeping guests within the family
Where previously the hotel websites seemed unrelated, the two now feel cohesive and consistent, while preserving individual identities that speak for themselves. For the client, this subtle but intrinsic linking has the additional benefit of directing potential guests from one site to another, keeping them within the Red Hotels family.
