Having created a new logo for the overall St Aubyn brand, we went on to design a range of marketing materials, including stationery, brochures, adverts and a website for St Michael’s Mount. These materials carefully reflect the quality and heritage of the brand while marking the island as individual.
Signage and wayfinding
Another important element of the project was an audit of the Mount’s signage and wayfinding. We went on to apply the St Michael's Mount branding to navigational elements and information boards, ensuring that signs and directions were visible and clear, and that the brand experience was cohesive and immersive.
After a series of brand workshops we came up with the strapline ‘Through Time & Tide’, which referenced not only the Mount’s unique location but also the challenges the people living there face daily. This line became our brief for all work as we sought to weave it through all forms of digital content.
St Michael’s Mount’s new responsive, mobile-friendly site allows for regular updates, making it easier for visitors to check tide times before walking the causeway from the mainland. Since its relaunch, the website has seen a 33% increase in visitors.
Film and animation by Callum Shone.