Tom Raffield
Designing a bespoke website to showcase Tom Raffield’s innovative steam-bent products.
Services
Brand strategy
Design for print and digital media
Sectors
Luxury consumer brands
This contemporary lighting and furniture brand is known for its pioneering approach to manufacture and design, using a technique known as steam bending. We were commissioned to take a fresh look at the brand’s logo and guidelines, and create a beautiful, user-focused ecommerce platform.
Refining an iconic brand mark
To ensure that Tom Raffield’s online presence was cohesive and visually stunning, we made subtle updates to the brand’s logo and shorthand mark. This second option, shortened to the initials TR, is also used on products with surfaces too small to feature the full logo.
Creating a design for designers
Craftsmanship lies at the heart of the Tom Raffield brand, and in redesigning its website, we created something that truly reflects this. Attractive and versatile, it quickly conveys the ethos of the company and guides the all-important sales journey, while also being easy to update in-house.
Achieving peak sales
In the weeks following its launch, revenue made through the Tom Raffield website increased by over 150% and the customer conversion rate increased by 50%. This represented one of the brand’s best sales peaks in a year.
