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Emily Nixon

Capturing the spirit of a fine jeweller with a contemporary style and compelling brand presence.

Emily nixon photography tor harrison seaweed nixon design

Services

Brand strategy
Brand identity
Design for packaging, print and digital media

Sectors

Luxury consumer brands

Credits

Photography by Tor Harrison and James Bannister 
Product photography by Ali Green

The Emily Nixon team creates fine contemporary jewellery with a unique coastal character. Originally a textiles artist, Emily has a highly distinctive style that sets her apart from other makers. Her work is born from a love of the Cornish coastline, and there’s a friendly approachability to her studio that’s rare in the sector.

Emily nixon brand logo nixon design
Emily nixon photography tor harrison portrait nixon design
Emily nixon brand logo packaging nixon design
Emily nixon photography tor harrison jewellery nixon design

A brand-led approach to website design 

The Emily Nixon brand is anchored in place; Emily’s designs are inspired by the Cornish coastline and inextricably linked with the rugged beauty of this setting. We were asked to create a simple and elegant online shop that would encourage sales while beautifully representing the character of the brand. To do this, we worked with Emily and her team to uncover what aspects of the user experience were most important, while agreeing on a clean and pared-down design that brings the jewellery to the fore.

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Emily nixon advertisement nixon design

Building trust and recognition on social media

With this strong online position established, we began crafting a set of brand-led social media guidelines for everyday use. As a single point of truth, these set out Emily Nixon’s approach to everything from tone and style to content themes with technical guidelines; creating a consistent brand experience across all platforms and helping maintain a unified voice, look, and messaging.

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A refined approach to online sales

Our bespoke website design, paired with the robust e-commerce functionality of Shopify, delivers a seamless shopping experience. While Shopify provides a secure and efficient checkout, a tailored, UX-driven design makes browsing effortless. In this way, Emily Nixon’s online presence empowers customers across all devices to intuitively discover their favourite pieces, and easily make a purchase.

Emily nixon desktop homepage mockup nixon design

Artistry in every output

Though online sales are crucial, Emily Nixon’s customer experience is also punctuated by select pieces of high-quality print. From postcards, stickers and tissue paper to leaflets showcasing the brand story, these projects have seen us take a thoughtful approach to design and materials, with a focus on artistry and sustainability.

For Emily Nixon’s branded totes, we sourced bespoke cut-and-sew bags from suppliers with strong ethical practices, prioritising those with fair living wage certifications and female ownership. This approach meant that, even when sourcing from overseas, we upheld the highest standards of fairness and sustainability.

Emily nixon photography nixon design
Emily nixon packaging nixon design
Emily nixon bags nixon design

An ongoing partnership

We continue to support the Emily Nixon team across a range of brand projects, campaigns and product launches. Most recently, this included helping to launch the brand’s landmark men’s collection, offering updated website UX and integrating film into the men’s products page. Never ones to sit still, the team are constantly evolving the brand, and we’re already working on their next refresh, due to be unveiled in 2025.

“The team at Nixon patiently steered our course, responding to our vision with a site that we are incredibly proud of. A huge thanks for their fabulous, ever-friendly, professional and super-creative work.”

Emily Nixon

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