Emily Nixon
Capturing the style of a fine jeweller and driving sales with a simple but aspirational website.
Services
Brand strategy
Brand identity
Design for packaging, print and digital media
Sectors
Luxury consumer brands
Credits
Photography by Tor Harrison and James Bannister
Product photography by Ali Green
The Emily Nixon team creates fine jewellery with a unique coastal character. Originally a sculptor, Emily has a highly distinctive style that sets her apart from other fine jewellery makers. Her work is born from a love of the Cornish coastline, and there’s a friendly approachability to her studio that’s rare in the sector.
A brand-led approach to website design
The Emily Nixon brand is anchored in place; Emily’s designs are inspired by the Cornish coastline and inextricably linked with the rugged beauty of this setting. We were asked to create a simple and elegant online shop that would encourage sales while beautifully representing the character of the brand. To do this, we worked with Emily and her team to uncover what aspects of the user experience were most important, while agreeing on a clean and pared-down design that brings the jewellery to the fore.
A refined approach to online sales
The result is a website that empowers customers across all devices to discover and save Emily Nixon pieces, and easily make a purchase – all in a natural and luxurious user experience. In fact, the new Emily Nixon website was so successful at generating sales that it paid for itself within days of launching.
