Emily Nixon
Capturing the spirit of a fine jeweller with a contemporary style and compelling brand presence.
Services
Brand strategy
Brand identity
Design for packaging, print and digital media
Sectors
Luxury consumer brands
Credits
Photography by Tor Harrison and James Bannister
Product photography by Ali Green
The Emily Nixon team creates fine contemporary jewellery with a unique coastal character. Originally a textiles artist, Emily has a highly distinctive style that sets her apart from other makers. Her work is born from a love of the Cornish coastline, and there’s a friendly approachability to her studio that’s rare in the sector.
A brand-led approach to website design
The Emily Nixon brand is anchored in place; Emily’s designs are inspired by the Cornish coastline and inextricably linked with the rugged beauty of this setting. We were asked to create a simple and elegant online shop that would encourage sales while beautifully representing the character of the brand. To do this, we worked with Emily and her team to uncover what aspects of the user experience were most important, while agreeing on a clean and pared-down design that brings the jewellery to the fore.
Building trust and recognition on social media
With this strong online position established, we began crafting a set of brand-led social media guidelines for everyday use. As a single point of truth, these set out Emily Nixon’s approach to everything from tone and style to content themes with technical guidelines; creating a consistent brand experience across all platforms and helping maintain a unified voice, look, and messaging.
A refined approach to online sales
Our bespoke website design, paired with the robust e-commerce functionality of Shopify, delivers a seamless shopping experience. While Shopify provides a secure and efficient checkout, a tailored, UX-driven design makes browsing effortless. In this way, Emily Nixon’s online presence empowers customers across all devices to intuitively discover their favourite pieces, and easily make a purchase.
Artistry in every output
Though online sales are crucial, Emily Nixon’s customer experience is also punctuated by select pieces of high-quality print. From postcards, stickers and tissue paper to leaflets showcasing the brand story, these projects have seen us take a thoughtful approach to design and materials, with a focus on artistry and sustainability.
For Emily Nixon’s branded totes, we sourced bespoke cut-and-sew bags from suppliers with strong ethical practices, prioritising those with fair living wage certifications and female ownership. This approach meant that, even when sourcing from overseas, we upheld the highest standards of fairness and sustainability.
An ongoing partnership
We continue to support the Emily Nixon team across a range of brand projects, campaigns and product launches. Most recently, this included helping to launch the brand’s landmark men’s collection, offering updated website UX and integrating film into the men’s products page. Never ones to sit still, the team are constantly evolving the brand, and we’re already working on their next refresh, due to be unveiled in 2025.
