Strategy
Brand strategy is the guiding light that illuminates your path – and shines through your communications.
Brand definition
Getting to the heart of your brand is a crucial part of making meaningful connections. By knowing who you are and what you believe in, you can inspire others – across your team and your audiences – to believe in you, too.
Your values underpin your entire brand, encapsulating not just what you do, but why you do it. Through deep immersion and interactive team workshops, we ask the important questions to uncover your core values.
Every brand needs a clear sense of purpose – it’s your reason for being and the mast on which to fly your flag. With a keen understanding of what makes you tick, we can craft a purpose that speaks to everyone in your team.
To stand out, you first need to know where you stand. We consider your competitors, sector, audiences and differences, to define that one key position that’s uniquely yours.
If your brand exists within a wider family, it’s crucial to know how each relates to the others. We can help define a clear structure for multiple brands, setting out how connected and consistent they are, in line with your overall strategy.
Latest strategy insights
View all strategy insights18 December, 2024
Review of the year 2024
Reflecting on a year of change, creativity, and exciting collaborations.
27 November, 2024
Life (and brand) lessons from a 30-year journey
Brands, beginnings, and learning from experience – Nixon’s founder Martin reflects on 30 years of running a creative agency.
14 November, 2024
Evolution vs. revolution and being elastic in 2025
Navigating branding and staying relevant amidst change, upheaval, and an overwhelming digital world.
