Initially, we were asked to create a range of marketing material for Tresco, evolving the look and feel of their brochures, promotional materials and advertising. We were then tasked with a review of their brand values and personality, with the aim of developing a coherent and compelling creative marketing strategy to help them communicate effectively to both existing and new customers. We also provided ongoing support in carrying out this market strategy over the long term.
One island, one brand essence, but many businesses. Instead of creating an overarching corporate identity scheme, we crafted a series of logos and sub-brands. This way, each company has its own identity that also works in harmony with the wider brand.
Four years ago we suggested to Tresco that they relaunch their newsletter, Tresco Times, and transform it to become a compelling account of island life. Now their annual journal, it acts as a visually rewarding showcase of the island experience.
We design and manage the production of the yearbook, as well as contributing some of our own illustration work. Art direction and project management are key elements as we commission, brief and liaise closely with external photographers and illustrators. The result is an authentic and unique publication that increases repeat and new bookings while offering real value to the reader.
We continue to work closely alongside talented illustrators, film-makers and photographers to create visuals that work in harmony, both in print and digital.
Animation by Lightbox Inc.
Tom Matthews, Head of Marketing, Tresco Island
The whole team at Nixon Design help keep Tresco at the forefront of people’s minds, with high quality, eye-catching design services across digital and print media. The team is flexible, reactive and creative – three of the most important features of a great design agency!