Five companies that really rock their tone of voice

Tone of voice is something that I talk about a lot. In a nutshell, it’s how your company speaks – whether that’s in person, through images, or in text. A strong, relevant tone of voice is a key part of branding. Imagine meeting Grace Kelly, only to find her swearing and shouting.

Let’s take a look at five companies that communicate really, really well, and consider why.

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Posted by: Megan Oldcorn 03 March 2015

Introducing copywriting at Nixon

We’re delighted to say that our unique creative services now include copywriting and content strategy. Megan Oldcorn has joined the Nixon team to offer everything from the essentials such as proof-reading and sub-editing to larger projects like creating tone of voice guidelines in line with branding.

With so much attention given over to how brands look and feel, maintaining a strong, consistent approach in text has never been so important. We know only too well how tricky it can be to work with a brand that is visually stunning but doesn’t quite deliver when it comes to content. Nobody wants to be accused of being ‘all style and no substance’.

In the past we’ve delivered both visually and in terms of content by working with expert wordsmiths such as Stranger Collective. Now, we’re happy to be in a position where we can combine our great relationships with others with the perks of having an in-house writer.

Generating compelling content can pose a variety of problems for the uninitiated. There are those who work hard on creating a new website but can’t find time to manage the demands of its blog page. Others have a large mailing list of current or potential customers, but email newsletters that fall flat. Often, it’s the people at the heart of a business, who understand and love it, that know best what they want to say. It’s just that finding the most impactful words can be more of a challenge.

That’s where we come in. We can offer help or advice across a variety of services, including:

• Tone of voice and style guidelines
• Website copy
• Email newsletter marketing
• Ghost blogging
• Proof-reading and sub-editing
• PR copywriting, such as press releases
• Advertisements, flyers and brochures
• Advertorial and features
• In-house magazines

If you’re not sure whether your text is working for you, we’ll gladly offer our opinion of where improvements could be made (nicely, of course!) If you do need help, or just want to outsource a job that isn’t your favourite, our copywriting and design services can work together to ensure that every word you put out there is on-brand and decidedly ‘you’.

We’re a pretty friendly bunch at Nixon, so if you’d like to find out more or have a chat about your business and current copy output, email [email protected] or phone 01736 758600.

If you’d rather manage your writing in-house but would appreciate a few tips on making it stand out, stay tuned to our blog for upcoming articles offering advice on a range of ‘wordy’ topics.

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Posted by: Nixon 15 January 2015

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